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Overlap for Streamers

The best ten seconds of a six-hour stream, every day.

A campaign that works your VODs and posts to accounts you own — billed on the views it delivers, so the short-form channel pays for itself or it does not run.

    Campaign dashboard for a stream channel — VODs processed, clips found and watch hours over a clip performance chart, with a gameplay clip beside it
    How It Runs

    Three inputs, then it runs.

    Connect the accounts, say what may leave the stream, and set the monthly ceiling. Cutting, captioning, publishing and reporting happen from there.

    Step 01

    Link your channels

    Connect the accounts the campaign publishes to across the nine platforms we support — TikTok, Instagram, YouTube, X, LinkedIn, Facebook, Threads, Snapchat and Bluesky. The VODs are the source; the clip accounts stay dedicated to you.

    Connected accounts
    • TikTok@yourbrandConnected
    • Instagram@yourbrandConnected
    • YouTube@yourbrandConnected
    + Add another account
    Step 02

    Set the channel’s rules

    Choose the look, the caption voice, which handle posts where, and what never leaves the stream — a sponsor segment, a chat name, a moment you would rather not repost.

    Brand kit
    youtube.com/@yourbrandScan
    • Palette
    • Caption voiceDirect, no emoji
    • LogoBottom-left, every clip
    • Needs reviewAnything off-brief
    Step 03

    Define a budget

    Set the monthly ceiling and agree the CPM. Spend follows delivered views and never runs beyond the limit you chose.

    Monthly plan
    Ceiling$25,000CPM$1.50
    • Views delivered12,160,000
    • Spend$18,240
    Budget used73%
    Retained Value

    A clip account is a second channel

    An ad stops the day the budget stops. A clip account does not: the handle, the followers and every clip stay with you — so the short-form audience keeps sending people to the live one long after a campaign ends.

    Side by side
    After the campaignPosts stay live · OverlapPosts come down at payout · Clippers
    Where the reach landsAccounts you own · OverlapThe clipper’s pages · Clippers
    How reach happensOrganic distribution · OverlapViews artificially boosted · Clippers
    Cost of reach$0.50–$2.50 CPM · OverlapBilled whether or not it lands · Clippers
    Editorial controlTemplated editing for your agent · OverlapWhatever the clipper posts · Clippers

    Yours to sell against

    An owned short-form audience is inventory a sponsor can be sold against, next to the stream itself.

    Yours to monetize

    Where an account qualifies for a platform’s creator payouts or revenue share, that revenue is yours.

    Yours to keep reaching

    Someone who finds a clip on Tuesday can be in chat on Thursday. Every month compounds instead of restarting at zero.

    Yours to run either way

    Keep running with us, hand the accounts to your editor, or leave them live. The login goes with the channel.

    The Economics

    A clipper bills the clip. This bills the view.

    A clipping campaign pays for output — clips submitted, whoever watched them, wherever they landed. We price the result: a ceiling, a rate per thousand views, and nothing charged for reach that never landed.

    Spend = delivered views ÷ 1,000 × agreed CPM

    Campaign Planner

    What your budget actually buys

    Views at that budget16.7MAt $1.50 CPM
    Estimated CPC$0.8330K estimated website visits

    A planning illustration: 6% of delivered views reach the profile, 3% of those continue to your site. Your ceiling and CPM are agreed with our team.

    Questions streamers ask

    The VODs you already keep. A campaign runs off recorded streams rather than anything you record again, so a channel that archives everything has more to work with than one that clears them weekly.

    You set a monthly ceiling and agree a CPM between $0.50 and $2.50. Spend follows the views actually delivered and stops at the ceiling — there are no production fees, no minimum deliverables and nothing charged for reach that did not land.

    Wherever you want them. Many channels run a dedicated clips handle per platform so the main accounts keep their own voice, and both belong to you either way.

    Yes. Guidelines can rule out a segment, a sponsor read, a game, a co-streamer or a whole VOD, and anything outside them is held for review before it posts.

    From the platforms’ own analytics on posts published to your accounts, which you can see for yourself in the same dashboards. Every view is organic — nothing is boosted or bought — and a clip that was never posted is never billed.

    You do, and nothing is switched off. The handles, the followers and every clip published to them stay with you, the posts are not taken down when billing stops, and the accounts are never repurposed for anyone else.