What do you need from the firm?

Recordings you already publish — the podcast, fireside chats, conference panels, portfolio events, webinars. Nothing has to be filmed for the campaign.

Is any of this investor communication?

No. Campaigns run on the firm’s public channels using content you already publish, and nothing here is written for or sent to investors. Where a clip touches something that has to be cleared, guidelines hold it for review before it posts rather than after.

Can partners run their own accounts?

Yes, and most do. A partner’s handle and the firm’s page can run in the same campaign under different rules, and each account stays with whoever it belongs to.

How are views counted?

From the platforms’ own analytics on posts published to your accounts, which you can see for yourself in the same dashboards. Every view is organic — nothing is boosted or bought — and a clip that was never posted is never billed.

Who owns the accounts when the campaign ends?

You do, and nothing is switched off. The handles, the followers and every clip published to them stay with the firm, the posts are not taken down when billing stops, and the accounts are never repurposed for anyone else.

Overlap for Venture Capital

Your partners talk for a living. Almost none of it travels.

A campaign that turns the podcast, the fireside and the conference panel into short-form reach on accounts the firm owns — billed on the views it delivers.

Plan a Campaign Talk to Us

Campaign dashboard for a firm — talks processed, clips published and founder reach over an audience growth chart, with a fireside clip beside it

How It Runs

Three inputs, then it runs.

Connect the firm’s accounts, set what may be said and by whom, and choose the monthly ceiling. Cutting, captioning, publishing and reporting happen from there.

Step 01

Link the firm’s accounts

Connect the accounts the campaign publishes to across the nine platforms we support — TikTok, Instagram, YouTube, X, LinkedIn, Facebook, Threads, Snapchat and Bluesky. A partner’s own handle and the firm’s page can run side by side, each staying with whoever owns it.

Connected accounts

TikTok@yourbrandConnected
Instagram@yourbrandConnected
YouTube@yourbrandConnected

+ Add another account

Step 02

Set the firm’s rules

Choose the look, the caption voice, which handle posts where, and the boundaries — an unannounced deal, a portfolio company that has not gone public with it, anything that has to go past compliance. Off-brief clips are held for review.

Brand kit

youtube.com/@yourbrandScan

Palette
Caption voiceDirect, no emoji
LogoBottom-left, every clip
Needs reviewAnything off-brief

Step 03

Define a budget

Set the monthly ceiling and agree the CPM. Spend follows delivered views and never runs beyond the limit you chose.

Monthly plan

Ceiling$25,000CPM$1.50

Views delivered12,160,000
Spend$18,240

Budget used73%

Retained Value

Reputation compounds, campaigns do not

A sponsorship ends when the event does. A channel does not: the handles, the followers and every clip stay with the firm — so the audience a partner builds this year is still listening the next time they have something to say.

Side by side

Comparison	Overlap AI campaigns	A comms retainer
What the invoice is for	Views delivered · Overlap	Hours booked and placements pitched · Agency
Where the audience lives	Accounts the firm owns · Overlap	Whoever ran the story · Agency
When it stops	Posts stay live and keep earning · Overlap	The coverage ends with the cycle · Agency
Cost of reach	$0.50–$2.50 CPM · Overlap	Billed whether or not it lands · Agency
Output per month	Every recording the firm makes · Overlap	What the scope of work covers · Agency

Yours as a front door

An owned audience is where founders meet the firm before a warm intro does — on the firm’s handles rather than a platform it rents.

Yours to point anywhere

A portfolio launch, a job board, a fund announcement, a call for founders. The channel is the firm’s to aim.

Yours to keep reaching

Followers earned on one episode hear the next thesis. Every month compounds instead of restarting at zero.

Yours to run either way

Keep running with us, hand the accounts to your platform team, or leave them live. The login goes with the firm.

The Economics

A retainer buys hours. This buys views.

An agency invoices the work — hours booked, clips shipped, watched or not. We price the result: a ceiling, a rate per thousand views, and nothing charged for reach that never landed.

Spend = delivered views ÷ 1,000 × agreed CPM

Campaign Planner

What your budget actually buys

Monthly ceiling$25,000$5K$100KAgreed CPM$1.50$0.50$2.50

Views at that budget16.7MAt $1.50 CPM

Estimated CPC$0.8330K estimated website visits

A planning illustration: 6% of delivered views reach the profile, 3% of those continue to your site. Your ceiling and CPM are agreed with our team.

Questions firms ask

: Recordings you already publish — the podcast, fireside chats, conference panels, portfolio events, webinars. Nothing has to be filmed for the campaign.
: You set a monthly ceiling and agree a CPM between $0.50 and $2.50. Spend follows the views actually delivered and stops at the ceiling — there are no production fees, no minimum deliverables and nothing charged for reach that did not land.
: No. Campaigns run on the firm’s public channels using content you already publish, and nothing here is written for or sent to investors. Where a clip touches something that has to be cleared, guidelines hold it for review before it posts rather than after.
: Yes, and most do. A partner’s handle and the firm’s page can run in the same campaign under different rules, and each account stays with whoever it belongs to.
: From the platforms’ own analytics on posts published to your accounts, which you can see for yourself in the same dashboards. Every view is organic — nothing is boosted or bought — and a clip that was never posted is never billed.
: You do, and nothing is switched off. The handles, the followers and every clip published to them stay with the firm, the posts are not taken down when billing stops, and the accounts are never repurposed for anyone else.