A campaign that turns launches, demos and customer conversations into short-form reach on accounts your company owns — billed on delivered views, against a ceiling you set.
Connect the company accounts, set what the brand may and may not say, and choose the monthly ceiling. Cutting, captioning, publishing and reporting happen from there.
Connect the accounts the campaign publishes to across the nine platforms we support — TikTok, Instagram, YouTube, X, LinkedIn, Facebook, Threads, Snapchat and Bluesky. A founder’s handle, the company page and a product channel can each run their own line.
Choose the visual system, caption voice, account identity and publishing boundaries — an unreleased feature name, a customer whose logo you cannot use, a claim that has to go past legal. Anything off-brief is held for review.
Set the monthly ceiling and agree the CPM. Spend follows delivered views and never runs beyond the limit you chose.
Paid distribution stops the day the budget stops, and the pipeline it built stops with it. A channel does not: the handles, the followers and every post stay with the company — so the quarter you stop spending is not the quarter you go quiet.
A launch, a hire, a funding round — an owned audience is a channel you can announce into without buying the reach twice.
Send the audience to a demo, a docs page or a job posting. The channel is the company’s to aim.
Followers earned this quarter see next quarter’s release. Every month compounds instead of restarting at zero.
Keep running with us, hand the accounts to your marketing team, or leave them live. The login goes with the company.
An agency invoices the work — hours booked, clips shipped, watched or not. We price the result: a ceiling, a rate per thousand views, and nothing charged for reach that never landed.
Spend = delivered views ÷ 1,000 × agreed CPM
A planning illustration: 6% of delivered views reach the profile, 3% of those continue to your site. Your ceiling and CPM are agreed with our team.
Recordings you already have — launch events, webinars, demos, conference talks, podcast appearances, customer calls you have the right to publish. Nothing has to be filmed for the campaign.
You set a monthly ceiling and agree a CPM between $0.50 and $2.50. Spend follows the views actually delivered and stops at the ceiling — there are no production fees, no minimum deliverables and nothing charged for reach that did not land.
Guidelines set what a clip may say and where it may post, and anything that falls outside them is held rather than published. A team that wants to see everything before it goes out can run the campaign that way; a team that wants only exceptions can run it that way instead.
It can, and it does not have to. Many companies keep the main handle as it is and give the campaign its own accounts per platform. Both belong to the company either way.
From the platforms’ own analytics on posts published to your accounts, which you can see for yourself in the same dashboards. Every view is organic — nothing is boosted or bought — and a clip that was never posted is never billed.
You do, and nothing is switched off. The handles, the followers and every post published to them stay with the company, the posts are not taken down when billing stops, and the accounts are never repurposed for another advertiser.
